Brand Toolkit
Official media assets, brand guidelines, and downloadable resources for press, partners, and collaborators.
About HuggyPal®
HuggyPal® is a therapeutic weighted plush toy brand from Southeast Asia, designed to provide calm, comfort, and emotional support through the science of Deep Pressure Therapy. Our toys — Peeko, Meego, and Sambalina — are used by therapists, hospitals, and families across Singapore and Malaysia.
We believe in making mental wellness accessible, tangible, and warm. Every HuggyPal® is crafted to feel like a real hug — for people of all ages navigating anxiety, stress, grief, ADHD, autism, and more.
Tagline
"The Hug You Deserve."
Brand Name
HuggyPal®
Always include the ® symbol. Never modify, stretch, or recolor the logo.
Markets
Singapore · Malaysia · Global
Color Palette
Brand Blue
#2d658brgb(45, 101, 139)Primary — CTAs, headers, buttons
Deep Blue
#1e4a6drgb(30, 74, 109)Hover states, dark accents
Warm Amber
#f59e0brgb(245, 158, 11)Accents, highlights, badges
Warm Cream
#fef9f0rgb(254, 249, 240)Page backgrounds, cards
Deep Charcoal
#1a1a2ergb(26, 26, 46)Body text, headings
Light Gray
#f3f4f6rgb(243, 244, 246)Section backgrounds, dividers
Typography
Montserrat
The Hug You Deserve
Used for all headlines, product names, and key marketing copy.
Inter
Therapeutic comfort through gentle deep pressure.
Used for body copy, descriptions, navigation, and UI elements.
Voice & Tone
Warm
We speak like a caring friend, not a medical brochure.
Reassuring
We validate feelings and provide comfort without judgment.
Approachable
Simple words, clear benefits. Accessible to everyone.
Playful yet Purposeful
Soft characters with real therapeutic intent.
Writing Examples
Do: "Feeling overwhelmed? Sometimes you just need something to hold on to."
Don't: "Clinically proven weighted stimulation protocol for DSM-V anxiety disorders."
Products
Peeko
2.4kgYour Calm Pal
Best-seller. Long arms, lavender pouch, and full-body hug design.
Meego
2.4kgYour Joyful Pal
Perfect for kids and great for deep pressure. Adults love Meego too.
Sambalina
1.6kgYour Warm Pal
Heat & cool therapy. Perfect for period cramps and soothing relief.
Usage Guidelines
Do's
- • Use official logos provided in this toolkit
- • Include ® symbol after "HuggyPal"
- • Use high-resolution images for print
- • Maintain clear space around the logo
- • Credit: "HuggyPal® (huggypal.com)"
✕ Don'ts
- • Don't stretch, rotate, or distort logos
- • Don't change logo colors
- • Don't use on backgrounds with poor contrast
- • Don't use products in misleading context
- • Don't claim medical/clinical certification
Meego
Huggypal Logo
Sambalina
Peeko
Huggypal Logo (Transparent)
Need something specific?
If you need custom assets, higher resolution files, or have press enquiries, we'd love to hear from you.
hugme@huggypal.com